The Packaging Value Analysis Model – Understanding the True Cost of Packaging

Modelo de Análisis del Valor del Embalaje – Cuantificación de Costes Totales

Stuart Roberts
European Director of Marketing –
Protective Packaging
Director Europeo de Marketing – Embalaje de Protección

Sealed Air

Using the discipline of Packaging Value Analysis (PVA), companies can better understand their true costs.
Often many companies only look at part of the
picture – the material cost. Using the PVA supported
by package testing companies can find many
savings.
Con el uso de la disciplina del Análisis del Valor del Embalaje (Packaging Value Analysis - PVA), las empresas pueden entender mejor sus costes reales. A menudo muchas compañías sólo analizan la situación desde un punto de vista – el coste material. Mediante el uso del Análisis del Valor del Embalaje apoyado en ensayos, las compañías pueden descubrir muchos ahorros.

Biography: -Joined Sealed Air in August 1975; Initial position was Quality Controller; Moved to the design and test laboratory becoming design manager for many years; To broaden my sales experience became Regional Sales Manager then the UK Technical Sales Manager; During the early 90’s successfully launched into Europe a range of high performance polyethylene foams; In 2005 became European Director of Marketing.

Key note address – Measuring the Environmental Footprint of Packaging

Midiendo la Huella de Carbono del Envase y Embalaje

Mercedes Hortal
Head of Sustainability Department. ITENE / Responsable del Departamento de Sostenibilidad de ITENE

Nowadays there is a strong and growing interest on packaging and their influence on environment especially on its quantification. Life Cycle Assessment, Carbon footprint among others are the most commonly used methods to get a final data on the environmental print of packages. However, key issues related to packaging should be considered when measuring is carried out. These could be named as the “hidden environmental benefits of packaging”: avoiding product losses, logistics improvement, sales benefits are only some of them. An overall analysis on how these aspects influence the measurement of the environmental footprint of packaging will be explained.

Hoy en día hay un fuerte y creciente interés sobre el Envase y Embalaje y sus impactos medioambientales, especialmente sobre la cuantificación de este impacto. El Análisis del Ciclo de Vida y la Huella de Carbono, entre otros, son los más usados métodos para medir el final impacto medioambiental del Envase y Embalaje. Además, hay conceptos clave relacionados con el Envase y Embalaje que deberían de ser tenidos en cuenta cuando se lleva a cabo la medición. Estos podrían ser nombrados “los beneficios escondidos medioambientales del Envase y Embalaje”: evitando pérdidas de productos, mejoras en la logística, beneficios de las ventas, son sólo algunos de ellos. Se explicara un análisis general sobre cómo estos aspectos influyen en la medición de la Huella medioambiental del Envase y Embalaje.

Biography: Head of Sustainability Division of ITENE. PhD Engineering Projects and Agronomist Engineer. She has more than nine years of experience in Spanish and European Projects related to packaging and transport sustainability evaluating environmental, economics and social impacts. Her main areas of expertise are: carbon footprint, life cycle assessment, ecodesign, recyclability, packaging logistics and distribution ecoefficiency. She is currently involved in Spanish and International standardisation Committees for Packaging and Environment.

ASDA Reducing the Cost to Serve our Customers

ASDA Reducción de costes para servir a nuestros clientes

Mr. Greg Alder
Packaging Development Manager ASDA
Director de Desarrollo de Envase y Embalaje ASDA

Highlighting some of the issues and challenges faced by ASDA recently with an overview of the flow packaging solutions developed and engineered to lower our cost to serve model.

Se van a destacar algunas cuestiones y desafíos afrontados por ASDA recientemente, con una descripción de las soluciones para el flujo de embalaje, soluciones diseñadas y desarrolladas para abaratar los costes.

Biography: 2000 - West Herts College, Graduated BSc Graphic Media Studies (Major -Packaging Technology Minor - Managing Business Operations); 2000-2001 - Halfords Limited, Packaging Technologist; 2001-2004 - Boots Healthcare International, Packaging Technologist; 2004-2007 - B&Q Plc., Packaging Development Technologist; 2007-2009 - ASDA, Packaging Technical Manager; 2009-Present - GMG Services, ASDA Packaging Development Manager

Case Study 2 - Packaging Development for Fast Moving Consumer Goods

Desarrollo de Envases y Embalajes para Bienes de Gran Consumo

Juan Ramón González
Director de Operaciones de Solán de Cabras, Chief Operations Officer in Solan de Cabras

Abstract to come.

Biography: Chief Operations Officer in Solan de Cabras (2007 – present), Chief Operations Officer in Bodegas Vinartis (2004 -2007), Logistics Manager Diageo (1999- 2004)

Case Study 3 - Reducing Hazards Under Climate and Shock and Vibration Extreme Conditions

Caso 3 - Reducción de riesgos bajo condiciones climáticas extremas, impactos y vibraciones

Concepcion Esteban
General Manager of TTI

Joan B. Alcaraz
Project Manager. Packaging Solutions Department of ITENE.
Jefe de Proyectos del Departamento de Soluciones Integrales de ITENE

TTI is one of the leading art courier companies in Spain, working worldwide with the most renowned museums of the world.

The business case shows the development of a patented new packaging for extremely delicate paintings developed using passive devices to protect product against temperature and humidity hazards and applying packaging engineering principles for shock and vibration hazards protection. Product design phase, lab atmospheric testing (extreme conditions & “real” transport simulation) and lab mechanical hazards testing will be shown.

TTI es una de las empresas líderes en España en prestación de servicios logísticos y coordinación de transporte para obras de arte, trabajando con los más conocidos museos a nivel mundial.

El caso práctico pone en evidencia el desarrollo de un nuevo envase patentado para cuadros muy delicados, envase que ha sido desarrollado utilizando componentes pasivos que protejan el producto en condiciones extremas de temperatura y humedad, y aplicando principios de la ingeniería de envase y embalaje para la protección ante riesgos de impacto y vibraciones. Se presentará el diseño del producto, los ensayos atmosféricos en laboratorio (bajo condiciones extremas relativos al ciclo de transporte ¨real¨) y ensayos de riesgos mecánicos en el laboratorio.

Joan B. Alcaraz Biography: Technical Engineer in Industrial Design, Bachelor of Business Science, Diploma of Professional Expertise in Packaging Technology and currently he is studding a MSc in Engineering in the Open University (UK). In 2007 he worked together with Pira International developing Packaging Engineering projects during 6 months. He is project manager of the Packaging Solutions Department of ITENE and works in the Research Centre since 2004. He has been involved in national and European projects related to packaging design for the Automotive, Electronic, Metal-Mechanic, ceramic, furniture, toy and food sectors. He is voice of the Committee of Standardization CTN49 and coordinator of the Working Group 2 of the same committee.

Is Reusable Packaging the Right Choice for the Environment?

Son los Envases Reutilizables la elección correcta para el Medio Ambiente?

Greg Wood
Programme Manager, Design and Resource Minimisation - Packaging. WRAP

This presentation describes the factors which need to be considered when reviewing the environmental performance of single-trip and reusable packaging systems. It is the result of a review of the findings of Life Cycle Assessments and similar studies comparing the environmental burden of single-trip and reusable packaging systems.

Esta presentación describe los factores que hay que tener en cuenta a la hora revisar el impacto medioambiental de los envases de un solo uso y los envases retornables. Es el resultado de una revisión sobre los hallazgos de la Evaluación del Ciclo de Vida del Producto y estudios similares que comparan el impacto ambiental de sistemas de envases de un solo uso y envases retornables.

Greg Wood Biography: Greg Wood is Programme Manager, Design and Resource Minimisation at WRAP. WRAP works with businesses and individuals to help them reap the benefits of reducing waste, develop sustainable products and use resources in an efficient way. He has over 25 years experience of providing technical and strategic business solutions to the packaging supply chain as a consultan. He is a member of the editorial board of the Wiley Journal of Packaging Science and Technology.

Business Significance of Packaging for Distribution and Supply Chain

La importancia del Envase y Embalaje para la Distribución y la Cadena de Suministro

David Shires
Chief Consultant
Pira International

Improving distribution and delivery is increasingly important, it is about enhancing customer service and generating cost savings/competitive advantage. This presentation looks at these issues and describes how supply chain auditing and effective testing can be leveraged to support business improvement.

Las mejoras en la cadena de distribución y en la entrega son cada vez más importantes, se trata de mejorar el servicio al cliente y de esta forma generar ahorros de costes / ventaja competitiva. La presentación analiza estas cuestiones y describe cómo la auditoría de la cadena de suministro y unos ensayos eficaces se pueden aprovechar para mejorar la rentabilidad del negocio.

Biography: Education: BA (Hons) Physics; Activities: ISTA Director 1996 - 2002; Associate Lecturer, Brunel University 1990 - 2002; Visiting Lecturer Jinan University 2009; Editor-in-Chief, Packaging Technology & Science; Achievements: Proud Recipient of the 2009 R. David LeButt award

Improved Packaging Solution for the SRB Ultra High Vacuum Thermal Collector

Soluciones de Embalaje mejoradas para el Colector Termosolar al Ultra-Alto Vacío de SRB

José Luis Gimeno González
Design Manager / Responsable de Diseño, SRB Energy

PhD. Manuel Garcia-Romeu
Head of Packaging Solutions Department Responsable del Departamento de Soluciones Integrales
ITENE

SRB Energy S.L. is an innovative company which focuses its activity in the renewable energy field. As a result of a technology transfer from a CERN patent they have developed and manufactured a new, flat, high temperature solar Ultra High Vacuum (UHV) thermal collector.
The business case shows the complete development process of the packaging system, from product analysis (fragility and transmissibility analysis), crate design and cushion design (using cushion curves and CAD software), lab validation (drop test, horizontal impact test) and field testing (shock and vibration sensor monitored test trip).

SRB Energy S.L. es una empresa innovadora que desarrolla su actividad en el campo de las energías renovables. Nace como fruto de la transferencia tecnológica de una patente del CERN, para el desarrollo y la fabricación de unos nuevos colectores termosolares planos de alta temperatura.
La presentación muestra el proceso completo de desarrollo del sistema de embalaje, desde el análisis del producto (análisis de fragilidad y transmisibilidad), el diseño de caja y el diseño del amortiguador (usando curvas de amortiguamiento y el software de CAD), la validación en el laboratorio (la prueba de humedad, prueba de impacto horizontal) y pruebas de campo (simulación del transporte monitorizado a través de un sensor de vibraciones y choques).

José Luis Jimeno González Biography: Mechanical engineer by the UPV University of Valencia. Started his career in the aeronautical/aerospace field by doing structural analysis for several projects of the main companies of this field (Airbus, EADS, Gamesa). Then he moved into the automotive industry as Design&Development Engineer for a local company (Grupo F.Segura) which is Tier 1 supplier for the main automotive companies. Finally, he moved to SRB Enegy, S.L. (as part of the expansion of the F.Segura group) in order to develop the new Ultra High Vacuum Collector, being in charge of the mechanical design of the collector, as well as the concentrators, sun trackers and structures supplied with the UHV Collector.

PhD. Manuel García-Romeu Biography: PhD Industrial Engineer specialist in the area of Packaging Engineering. He has been involved in several R&D projects development in Australia and EEUU. Currently he is head of Packaging Solutions Department of ITENE, has design and directs its Transport Simulation Centre, which includes state-of-the-art infrastructures in order to conduct research into packaging and distribution.

Tools and Methodology for Measurement of Field Data

Herramientas y Metodología para la medición de datos de campo

Eric Joneson
Lansmont Corporation
Vice President, Technology

Abstract to come.

Biography: Education: B.S. in Packaging from Michigan State University. Activities: ISTA Past Chair, AIAG, IoPP, AAR, MSU Consortium for Distribution Packaging representative, member of the MSU Packaging Alumni Association Board of Directors. Achievements: ISTA CPLP Professional, numerous technical presentations, publications and training sessions, Transportation packaging expert witness.

Perspective from the US Transport Packaging Forum: Test Methods and Training Update

Ed Church
Executive Director

ISTA

This session will explore some of the key take-a-ways from presentations made at this years ISTA International Transport Packaging Forum. It will also discuss some of the recent changes to ISTA Test Procedures and current activities of the Technical Council.

Biography: Education: Michigan State University - B.S. and M.S. in Packaging. Activities: Member of the ASTM International Committee D-10 on Packaging Testing Standards, F-2 on Flexible Barrier Packaging, represents ISTA at the International Association of Packaging Research Institutes (IAPRI) and a member of the Steering Committee for the Cold Chain Interest Group in the PDA. Sits on the Packaging Advisory Boards at the MSU School of Packaging, Rochester Institute of Technology Packaging Science program and California Polytechnic State University (Cal-Poly) Packaging Achievements: Past President and Chairman of the Board of the Institute of Packaging Professionals (IoPP). IoPP Member of the Year in 1998 and has been inducted into the IoPP College of Fellows and the MSU Packaging Hall of Fame and the Pi Kappa Gamma packaging Honorary fraternity. Inducted into the National Packaging Hall of Fame in 2007.

Headline of the Day: Lightweight primary packaging materials

El titular del día: materiales para envases primarios ligeros

Arno Melchior
Global Packaging Director / Director de Global Packaging
Reckitt Benckiser

To Come

Biography: Arno started his career as a Mechanical Engineer with General Motors, Germany. In 1988, he joined Merck as a Packaging Project Manager before moving on to Reckitt & Colman to head their German Packaging Development Division. In 1997 he was promoted to Packaging Category Leader Fabric & Floor Care in Reckitt & Colman France.

Arno joined Benckiser in 1998 as Packaging Manager. After the merger of Reckitt & Colman and Benckiser, Arno was appointed Global Squeeze Project Manager with the task to identify synergies and to harmonise and optimize both product and packaging of the new company. In 2002, he was promoted to Director of the Global Squeeze Team and established Squeeze as an ongoing cost-optimisation process. He took over his current position of Global Packaging Director in 2004.

Arno holds a degree in Mechanical Engineering from the university of Darmstadt, Germany.
He is a member of the following Institutions/Associations:
• IOPP (Institute of Packaging Professionals, USA) were he is also a founding member of the Packaging Executive Committee
• German Packaging engineers association BDVI
• Advisory board of the German Packaging Design magazine "Creativ verpacken"
• Packaging working group of the German Cosmetics and Detergent manufacturers association (IKW)
• Judge for the UK Packaging Award
• Steering group for Recoup’s “Recyclability by Design” Guideline

Computational Modeling of Transportation Packaging

Modelación Computacional de Transporte de Envases

Dale Knochenmuss
Senior Associate
Stress Engineering Services

Numerical methods are available for computer analysis of individual packaging system components such as corrugated fiberboard boxes, cushioning materials, pallets, and the products they carry. Finite element analysis models have been developed which bring these components together to allow more complete simulation of unit loads and the transportation environment.

Existen métodos numéricos disponibles para el análisis informático de los distintos componentes individuales del sistema de embalaje, como serían por ejemplo las cajas de cartón ondulado, los materiales de amortiguamiento, las paletas, y los productos que transportan. Se han desarrollado modelos finitos de análisis de elementos, los cuales tratan estos componentes juntos para permitir una simulación más completa de las unidades de carga y de las condiciones de transporte.

Biography: Education BSME University of Cincinnati

How to Work Together with Distribution to Hand Shake Packaging Before Transportation

Cómo coordinarse con la distribución para pactar el Sistema de Embalaje antes del transporte

Gordan Pal
Packaging Consultant Europe Region

UPS

Since 2000 UPS has been providing packaging consultation for our European customers. Supporting by ISTA certified packaging test labs; UPS customers will get best possible packaging service and quality recommendations.
As approved and respected partner for several packaging companies and test labs worldwide UPS has certain requirements on packaging for transportation in small parcel distribution system.

1. Right Sizing -
This refers to maximizing the product-to-package ratio. Boxes should not be larger than necessary to contain and protect the product inside. The smaller the boxes, the more of them that can be loaded onto a plane, train, truck or ship. Also the smaller the package the less packaging and fill material that is used to protect the product.

2. Pre-shipment Testing -
Pertains to minimizing damages which is the single most significant thing a shipper can do to reduce waste and financial impact. Minimizing the damages upfront will help control cost associated with sending the product out again (doubling product, packaging, transportation cost).

3. Thermal Packaging -
Minimizing cost through thermal evaluation will also help in optimizing the expenses associated with thermal packaging systems.
A. Thermal package design
Custom design thermal packaging, taking into consideration the product’s specifications, anticipated ambient transit conditions, and expected transit times.
B. Thermal package testing
Validation of thermal performance for proposed or existing packaging.
C. Temperature monitoring in transit
Using monitors, track internal and ambient temperatures during actual test shipments.

Biography: University in Ljubljana / Slovenia, University Hagen / Germany; co-founder of UPS European Packaging consulting in 1999: Customer attendance-Packaging consultation, Packaging testing, Packaging workshops for UPS customers and Packaging Companies, Packaging trainings.
Packing optimization-Changes of packing or alternative offers of different suppliers.
Mediator to packaging test laboratories and packaging industry.

How Can My Controller Produce More Realistic Random Vibrations?

¿Cómo podría mi controlador producir vibraciones aleatorias más realistas?

Vincent Rouillard
Associate Professor
School of Engineering and Science
Victoria University
Australia

In recent times, there has been much talk about better ways of producing more realistic vibrations in the laboratory. These include Focused Simulation and Kurtosis controllers. This presentation describes an alternative method that is based on producing vibrations with randomly varying rms levels also known as nonstationary vibrations. The method is the culmination of many years’ research into nonstationary vibrations which indicates that the non-Gaussian character of vibrations (often manifested by an elevated kurtosis statistics) is attributable to fluctuations in vibration levels that occur naturally in the distribution environment. The presentation shows that the synthesis of nonstationary random vibrations can be achieved by introducing a computer-controlled device in the control loop. The method continually varies the drive signal level according to a modulation function itself created from a statistical distribution of the rms level. Results show that the produced nonstationary vibrations conform to the desired Power Spectral Density (PSD) as well as the rms distribution. More importantly, results show that this approach is capable of successfully reproducing the occasional large amplitude events that are so typical of real vibrations.

En los últimos tiempos, se ha hablado mucho acerca de las mejores formas de producir vibraciones más reales en el laboratorio. Esto incluye la Simulación Focalizada y los Controladores de Curtosis. Esta presentación describe un método alternativo que está basado en la producción de vibraciones con variación aleatoria de los niveles de RMS también conocido como vibraciones no estacionarias las cuales indican que el carácter no gaussiano de las vibraciones (a menudo manifestada por una elevado valor del parámetro estadístico curtosis) es atribuible a fluctuaciones en los niveles de vibración que ocurren de forma natural en el entorno de la distribución. Esta presentación muestra que la generación de las de vibraciones aleatorias puede ser lograda mediante la introducción de un dispositivo controlado por ordenador. El método modifica continuamente el nivel de la señal de comando con una función de modulación creada a partir de una distribución estadística correspondiente al nivel de RMS. El resultado muestra que la producción de vibraciones no estacionarias se ajustan a la deseada Densidad Espectral de Potencia así como a la distribución RMS. De forma más importante, los resultados muestran que este enfoque es capaz de reproducir con éxito eventos ocasionales de gran amplitud que son tan típicos en las vibraciones reales.

Biography: Vincent Rouillard holds an associate professorship in Mechanical Engineering at Victoria University, Australia where he teaches mechanical vibration, signal analysis, experimental techniques and computing. He has held visiting positions at Monash University, Cambridge University, the Australian Defence Science and Technology Organisation and ITENE. His research interests lie in the study of random processes with applications to environmental shock and vibrations, pavement topography, transport dynamics and protective packaging. He has published extensively in scholarly journals and proceedings of research conferences and has undertaken numerous commissioned research and consultancy assignment for both private industry and government. He currently chairs the IAPRI Working Group for Distribution Packaging.

Packaging design as Profitable Business Goals

Rentabilidad del negocio a través del diseño de envase y embalaje

Fernando González Gómez-Arevalillo
Head of Packaging Design for Europe. BRAVIA LCD-TV Business (Engineering, Design & Development, FTV-Europe)

Responsable de Diseño Envase y Embalaje Europa. Unidad de negocio BRAVIA LCD-TV (Ingeniería, Diseño y Desarrollo, FTV – Europa)

- Packaging, key KPIs inside Electronic Company
- Efficiency in Design, Material and Logistics
- Approval and Testing
- Market Research and Innovation and Business Challenges

- Envase y Embalaje, Indicadores Clave de Desempeño en el marco de una Compañía de Productos Electrónicos
- Eficiencia en Diseño, Materiales y Logística
- Ensayos y Validación
- Investigación de Mercados, Innovación y Retos del Negocio

Biography:

PROFESSIONAL EXPERIENCE
SONY BRAVIA:
o Head of Packaging Design and Logistic Engineering for Sony Europe
o Product and Packaging Design & Engineering Sony BCN

OTHER EXPERIENCE IN DESIGN AND ENGINEERING AREA
o Wood&Furniture Industry
o Lighting Industry
o Time to Market and Prototyping Engineering Area
o Design, Research and Development (AIDO, Asociación Industrial de Óptica)
• EDUCATION AND ADDITIONAL MAIN TRAINNING
o Industrial Design Engineering Degree. Universidad Politécnica de Valencia.
o Wood and Furniture Technologies Master’s Degree. Universidad Politécnica de Valencia &AIDIMA.
Management, Leadership and Coaching, Sony and external Programmes
Product and Packaging Design Engineering, Sony and external Programmes

Opportunities for Transport Packaging Optimization

Oportunidades para la optimización del envase y embalaje de distribución

Professor Marc Juwet
Kaho Sint Lieven

Head of packaging research laboratory
Responsable de Laboratorio de Investigación Envase y Embalaje

The publication of the” European Best Practice Guideline on cargo securing for road transport” in 2006 aimed at a safer transport. The guideline implies that transported load units can resist to accelerations up to 0,5g in all directions. Existing test methods for deformable palletized goods do not conclude on the compliance with this new rule.

KaHo Sint-Lieven developed a new type of test to check the stability of a single load unit. The test load unit is accelerated at exactly 0,5 g during 0,3s on a testbench that has been developed for this purpose. The permanent deformation of the load unit is measured and compared with limit values. A successful test results in the certificate of stability that should accompany each transport.

It appears also that the new test is an additional tool for packaging engineers when optimizing or improving transport packaging for road transport. Pictures from a high speed camera of the test can help to define the cause of failure of a transport packaging. This can lead to the choice of a different type of foil, other wrapping parameters for stretch foil, a change in stretch hood material and size, a change in interlayer materials.

La publicación de la ¨Directriz Europea sobre la sujeción de carga en el transporte por carretera" del 2006, hacía énfasis en un transporte más seguro. La directiva implica que las unidades de carga pueden resistir a aceleraciones de hasta 0,5 g en todas las direcciones. Los actuales métodos de prueba para mercancías deformables paletizadas no concluyen sobre el cumplimiento de esta nueva regla.

Kaho Sint-Lieven ha desarrollado un nuevo tipo de ensayo para comprobar la estabilidad de una única unidad de carga. La unidad de carga de ensayo se acelera exactamente a 0,5 g durante 0,3 s en un banco de pruebas que se ha desarrollado con este propósito. La deformación permanente de la unidad de carga se mide y se compara con los valores límite. Unos resultados exitosos de ensayo en el certificado de estabilidad que debería acompañar cada transporte.

Parece también que el nuevo método de ensayo es una herramienta adicional para los ingenieros de envases cuando optimizan o mejoran los envases de transporte para el transporte por carretera. Fotos de una cámara de alta velocidad del ensayo pueden ayudar a definir la causa de fracaso de un embalaje de transporte. Esto puede llevar a la elección de diferentes tipos de embalaje terciario como film estirable, funda elástica y otros elementos auxiliares.

Professor Marc Juwet Biography: Joined KaHo Sint-Lieven in 1991 as a research assistant, (KaHo Sint-Lieven is a technical university college of Leuven University); Professor since 2005; Founder and head of VCAT research group since 2007; Field of expertise: finite elements, inverse methods, mechanical drives.